Updating Market share of Korean Kimchi by Brand

The Korean kimchi market is dominated by Daesang's "Jongga" and CJ CheilJedang's "Bibigo." Daesang's "Jongga" leads the domestic market with approximately 39% share, followed closely by CJ Bibigo with 37%. In the global market, Daesang's "Jongga" maintains an overwhelming lead with over 50% export share. Recently, Pulmuone and Dongwon have also entered the market competition and are increasing their market share.

1. Domestic kimchi market share (as of 2023-2024)

1-1) Target 'closing price' : Approximately 34.8% to 38.9% (No. 1 in combined online/offline sales).

1-2) CJ CheilJedang's 'Bibigo' : Approximately 36.7% (as of 2023, forming a two-way structure with Daesang).

1-3) Others: Various brands compete, including Pulmuone, Dongwon F&B (Yangban), Chosun Hotel, and Hong Jin-kyung The Kimchi.

2. Global Kimchi Market Share and Current Status

2-1) Target ‘Jongga’ (JONGGA) : The world's No. 1 brand, accounting for approximately 55-57% of total kimchi exports.

2-3) CJ CheilJedang's 'Bibigo': Rapid growth along with the global spread of Korean food, leading the market along with Jongga.

2-3) Export Growth: Kimchi exports are expected to reach a record high in 2024, and efforts are being made to strengthen overseas markets, including the U.S.

3. Key Points

3-1) The domestic market is growing amid fierce competition between Daesang and CJ.

3-2) In overseas markets, ‘Jongga’ is running at an overwhelming lead, and ‘Bibigo’ is quickly catching up, leading the global K-food craze.