Popular dumplings preferred by Koreans

Koreans prefer meat dumplings and kimchi dumplings, two of the most popular. Bibigo, in particular, holds the overwhelming lead in market share and brand recognition, followed by Pulmuone, Haitai, Dongwon, and Ottogi. They pursue a variety of flavors, including thin skins, generous fillings, juicy meat, and chewy textures. Recently, products using healthy ingredients and special skins (such as potato skins) have also gained popularity. 

1. Preferred type of dumpling

1-1) Gogi Mandu(Meat dumplings): This is the most basic and consistently loved type, and people tend to prefer chewy skin and rich meat juice.

1-2) Kimchi Mandu(dumplings): These are popular among Koreans who enjoy spicy food, and are characterized by their thin skin and full filling.

1-3) Boiled dumplings/steamed dumplings: These are used in dumpling soup or as snacks, and there are also products made with rice or potato skin.

1-4) Specialty dumplings: Add Gaenip Mandu(perilla leaves), Cheongyang Gochu Mandu(green chili peppers), etc. to enhance the flavor, and premium lines like Hanseom dumplings are also popular.

2. Popular brands (based on market share and frequency of mentions)

2-1) CJ Bibigo : Leading the market with a diverse lineup of products including ‘Handmade Dumplings’, ‘Thin Skin’, and ‘Juicy’, it has a high market share. Please refer more to https://m.bibigo.com/en/intro

2-2) Pulmuone : Popular for its healthy ingredients and differentiated texture, including the ‘Thin Skin’ series, ‘Boiled Dumplings’, and ‘Potato Dumplings’. Please refer more to 

https://www.pulmuone.co.kr/en/main/Index.do

2-3) Haitai : A major player in the frozen dumpling market, it offers a variety of dumplings. Please refer more to  https://www.ht.co.kr/

2-4) Dongwon F&B: Shows competitiveness by launching thin-skinned dumplings and other products under the ‘Gaeseong’ brand. Please refer more to https://www.dongwonfnb.com/services/EN/Index

2-5) Ottogi : It is loved for its unique shape and taste, like ‘XO Gulim Mandu’. Please refer more to https://www.otoki.com/en/product/product_cat

3. Popularity factors

3-1) Cost-effectiveness: Products that can be purchased at a low price during events, such as Bibigo, are popular.

3-2) Taste and Texture: Products that satisfy the diverse tastes of consumers, such as chewy skin, rich meat juice, and spicy kimchi flavor, are successful.

3-3) Health: Products made with healthy ingredients such as rice and potatoes are also gaining attention.